Skip to main content
Table of contents

How to enter a Revenue Category?

Revenue Category = a type of good or service sold by the company

Examples
  • Integrating touchless takeout will increase revenue in an existing category: takeout sales.

  • Selling secret sauce at retail will introduce a new revenue category: retail product sales.

Tips
  • When possible, use existing revenue categories from your department or company budget.

  • Use more general categories (software upgrades) for big/complex Ideas, and more detailed categories (team features upgrade) for small/simple Ideas.

  • As the Idea develops, a Revenue Value Item may be split into multiple detailed Value Items.