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Will the Revenue Increase or Decrease?

Select (+) if the Idea involves adding new revenue or increasing revenue in an existing category.

Select (-) if the Idea eliminates or decreases income in an existing revenue category.

Examples

(+) Introducing touchless takeout will increase revenue for takeout sales.

(+) Retailing secret sauce will add a new revenue stream for retail product sales.

(+) Switching credit card vendors will add revenue in the form of a one-time transfer bonus